Dose coffee house
City
Riyadh
Country
Saudi Arabia
Area
364
m²
Project executed
In
82
days
Year
‘
22
Client:
Dose Cafe is a Saudi specialty brand from Jeddah that has grown into one of the most recognizable names in the Gulf coffee scene. The corporate identity is laconic black and white graphics and the slogan Never Overdose.
Objective:
Rethink the offline format of the network: make the space more characteristic and recognizable by refreshing the language of the brand, rather than rewriting it anew, and shift the intonation towards the youth audience.
Solution:
The brand's graphics have been transformed into architecture: black arch portals with rounded corners line both floors, and panoramic stained glass windows on point mounts blur the boundary between the street and the interior - the cafe works as a stage open to the city.
Client:
45+ coffee shops in Saudi Arabia, UAE, Qatar, Kuwait and Iraq — and one promise: an accurate dose, a coffee ritual without overkill.
Audience:
The urban youth of the Bay, for whom the coffee shop is integrated into the daily rhythm of the city, are where the personal distance is less than one and a half meters, and the interior is conducive to conversation, movement and a dense rhythm, rather than a quiet distance.
Format:
A two-story cafe with a separate drive—through area: dense urban life inside - and takeaway coffee without stopping traffic.
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Identity:
The branded graphics go to the full depth of the space: the Never Overdose pattern is engraved in the walls of even the most intimate rooms.
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