Cafe Chok
City
Riyadh
Country
Saudi Arabia
Area
511131
m²
Project executed
In
32
days
Year
‘
23
Client:
Chök is The Chocolate Kitchen, a Barcelona hybrid of a coffee shop, a chocolate shop and a laboratory where chocolate works as a field for experiment.
Objective:
Adapt the existing offline cafe design for the Saudi market without losing the brand's positioning and visual language.
Solution:
We left the bearers with everything that already works for the brand: the ö brand name, the poster of The Chocolate Kitchen, Wishbone chairs, white fluted surfaces, light oak and a cream palette. A local layer is built on this base — Chök reads like Chök at first glance, but feels like its own in the Saudi context.
Client
An investor from Riyadh, a franchise deal, and the goal: to open the first Chök in Saudi Arabia without destroying Barcelona's DNA.
Geography:
More than ten locations in Spain, Gibraltar and the flagship in Dubai have Burj Khalifa is one of the most recognizable chocolate brands that grew out of Barcelona.
Craft:
His own handwriting: craft donuts, handmade chocolate, pastries, vegan and gluten—free lines - and several awards for identity and packaging.
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Ceiling:
The main local gesture is a diamond— shaped braided ceiling: a subtle reference to the traditional palm-branch ceilings that have served the architecture of Nejd for centuries.
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